That Iconic VW Logo Is about to Change, and There's Going to Be a Brand Sound


Volkswagen will have more than its ID. 3 electric hatchback on display at the Frankfurt auto show next month. The German automaker is set to unveil a new logo and design direction. It's partly an attempt to reach new, younger customers and partly to change the conversation from Dieselgate to electric mobility.

The company thinks digital branding and grabbing attention with the logo change will help—but even more essential is making good on its promise to bring out an impressive lineup of electric vehicles in the next several years, including the eagerly awaited...READ MORE HERE